I am a co-founder along with Dr Akeem Sule of the social venture, HIP HOP PSYCH, which involves public health campaigning to de-stigmatise mental health in diverse settings (e.g., prisons, conference venues, nightclubs, African Caribbean Societies etc) by dissecting hip-hop lyrics for messages related to mental health. Our initiative also aims to improve recruitment of medical students into psychiatry and contribute ideas to research that refine psychotherapy and contribute to neuroscience advances.