COMING SOON

Co-founded by Becky Inkster and Mark Sheppard

established December 2023

‘The Moment’: A Fusion of Science, Creativity, and Personal Reflection

Working at the Pace of Trust: Ethics By Design and Default

A lot is happening behind the scenes…but here’s a peek!


“When these sessions end, its hard for me to even say because it makes me feel emotional. I don’t like to think about them coming to an end because what we’ve created here is such a beautiful community and I’ll be really sad to see that go“ - Charlie, Blair Academy


The B-Side Story: We scanned an anonymous person’s brain while listening to their “Bulimia Song”: “…always in my head and my safety blanket”. Then we went much deeper…

The song lyrics open with a conversation between two people:

What do you know about it?
Well you can tell me.
I cant tell you...you don’t...you cant...you cant explain man what’s going on in your brain. You can’t tell somebody how ..whats happening, what’s going on in your brain.
Why don’t you just try...
— The Anchor by Bastille

James’ journey:

we are working together to collect numerous brain scans over the course of a year in james life while he tackles his fears and engages in learning how to play the piano, do public speaking and more. even deeper we explore how his relationship with social anxiety changes over time.


George The Poet: This short video shows George’s brain activity while performing a freestyle rap about Tupac on the anniversary of Tupac’s death. This video is not for academic or research purposes. It is purely ‘play mode’. Check out George The Poet’s website to find out more about his amazing work: https://www.georgethepoet.com


Anonymous Person, Domestic Violence (I Love The Way You Lie by EMINEM)

It is an utmost privilege to work together and explore the state of mind of an Anonymous person who experienced Domestic Violence (DV). We are going to scan this person’s brain while listening to their song of choice “Love The Way You Lie” by rapper EMINEM, which the person states: “…was kind of an anthem song for me during that time...I listened to it again, to remember how I felt and what I remembered from my clinical experience. Music is just so powerful and I have always known that intuitively. I can't wait to see what it does to my brain. It felt like a great release. I even had to dance....it was involuntary!”


Without knowing, can AI models detect what just happened to Bobby?


Getting inside the state of mind of two-time UK Body Popping Champion Alex ‘Mechanikool’ Peters


Human-centred

Arts-focused

Beautiful science

captured in the moment

Step into 'The Moment' powered by The Lαβ where we fuse science with creativity and personal reflection. We're on the cutting edge of emotional and cognitive neuroscience, capturing unique and transformative moments that push boundaries and delve into the human experience. Through EEG brain activity technology, we can visualise these moments, offering both internal and external reflection opportunities that nurture personal growth and community bonds.

Our collaborations with musicians explore the dynamic interplay between creativity and the mind, investigating how different music and instruments impact our brains. We always prioritise ethics, empowering individuals to choose their experience while measuring physiological and psychological effects. We're an inclusive community, embracing people of all backgrounds and abilities.

We delve into the fascinating realm of brain waves, allowing us to peer into your mind as you engage in your chosen meaningful moment. Imagine the possibilities as we visualise your brain's intricate dance of activity, providing a unique opportunity for deep reflection and insight.

We use a lightweight and easy to use ergonomically designed EEG Muse 2 headset which gives you freedom to explore your emotional or cognitive journey while it effortlessly captures your brain's activity (eliminating messy gels and cumbersome wires). Portability allows you to move freely in your own space. The Muse headset empowers you with real-time insights, fostering a deeper connection with your own mind.

‘The Moment’ is more than a project; it's a fresh dialogue, a tapestry of human experience. Join us on this journey into the depths of consciousness, where personal growth and community connections flourish.


We work with a lot of great partners, and together we accomplish a lot.


We give invited talks about what we do in collaboration with others